Category
Fashion
Category
Fashion
Work
Campaign Proposal
Work
Campaign Proposal
“Holzweiler is a family business, Oslo-based fashion house founded in 2012 by siblings, Susanne & Andreas Holzweiler. After running their own fashion agency for years, the siblings started their own brand in the spirit of curiosity and craftmanship, with the aim to make good fashion that can stand the test of time with design director Maria Skappel Holzweiler on board.”
“Holzweiler is a family business, Oslo-based fashion house founded in 2012 by siblings, Susanne & Andreas Holzweiler. After running their own fashion agency for years, the siblings started their own brand in the spirit of curiosity and craftmanship, with the aim to make good fashion that can stand the test of time with design director Maria Skappel Holzweiler on board.”
“Holzweiler is a family business, Oslo-based fashion house founded in 2012 by siblings, Susanne & Andreas Holzweiler. After running their own fashion agency for years, the siblings started their own brand in the spirit of curiosity and craftmanship, with the aim to make good fashion that can stand the test of time with design director Maria Skappel Holzweiler on board.”
As of 2022, the company is focusing on becoming a more sustainable player in the fashion industry and increasing customer transparency.
The campaign intends to provide important information to those supporting the brand seamlessly and take responsibility for shaping the future of fashion.
As of 2022, the company is focusing on becoming a more sustainable player in the fashion industry and increasing customer transparency.
The campaign intends to provide important information to those supporting the brand seamlessly and take responsibility for shaping the future of fashion.
“We want to make it easy for you to know where, when and how your garments were made, so that you have all the tools you need to make responsible decisions for yourself.”
“We want to make it easy for you to know where, when and how your garments were made, so that you have all the tools you need to make responsible decisions for yourself.”
The existing Holzweiler identity informed a clean, minimal visual direction. A calligraphic display typeface introduced a sophisticated contrast, reinforcing the brand’s premium feel.
Juxtaposed imagery of clothing and Norwegian nature highlighted the connection between fashion and the environment, while fabric details and certification symbols communicated product transparency. Informative copy and close-up photography brought texture, movement, and quality to the marketing materials.
The existing Holzweiler identity informed a clean, minimal visual direction. A calligraphic display typeface introduced a sophisticated contrast, reinforcing the brand’s premium feel.
Juxtaposed imagery of clothing and Norwegian nature highlighted the connection between fashion and the environment, while fabric details and certification symbols communicated product transparency. Informative copy and close-up photography brought texture, movement, and quality to the marketing materials.
