Category
Tourism
Category
Tourism
Work
Rebranding Strategy, Identity, Art Direction, Experience Design
Work
Rebranding Strategy, Identity, Art Direction, Experience Design
Agency
Magy Media
Agency
Magy Media
Six generations of family history and maritime knowledge shaped the foundation of Sommarøy Sea Family. The identity brings this heritage into focus, celebrating a close connection to the ocean, the local community, and authentic coastal experiences.
Six generations of family history and maritime knowledge shaped the foundation of Sommarøy Sea Family. The identity brings this heritage into focus, celebrating a close connection to the ocean, the local community, and authentic coastal experiences.
Six generations of family history and maritime knowledge shaped the foundation of Sommarøy Sea Family. The identity brings this heritage into focus, celebrating a close connection to the ocean, the local community, and authentic coastal experiences.
Beyond the Boat Tour
The brand extends beyond a single maritime activity to reflect a broader world of experiences shaped by the sea. A more cohesive identity connects boat trips, wildlife encounters, and accommodation under one recognisable family-led brand.
Beyond the Boat Tour
The brand extends beyond a single maritime activity to reflect a broader world of experiences shaped by the sea. A more cohesive identity connects boat trips, wildlife encounters, and accommodation under one recognisable family-led brand.
A Coastal Identity
Inspired by the character of Northern Norway, the visual language balances maritime heritage with a welcoming, contemporary expression. A hand-drawn fish motif adds personality and craftsmanship, giving the identity a distinctive connection to the family's roots.
A Coastal Identity
Inspired by the character of Northern Norway, the visual language balances maritime heritage with a welcoming, contemporary expression. A hand-drawn fish motif adds personality and craftsmanship, giving the identity a distinctive connection to the family's roots.
Designed for Discovery
From digital touchpoints to printed materials and signage, the identity creates a consistent experience across the guest journey. Clear communication meets a warm, family-oriented tone, helping visitors feel connected to the place before they even arrive.
Designed for Discovery
From digital touchpoints to printed materials and signage, the identity creates a consistent experience across the guest journey. Clear communication meets a warm, family-oriented tone, helping visitors feel connected to the place before they even arrive.
